Klein Epstein Parker proudly kicked off Paris Fashion Week with an unrivaled experience. Teaming up with the Paris Basketball team, our one-of-a-kind looks powered by the finest french mill, The House of Dormeuil took center stage during the halftime show. Merging the worlds of sports and fashion, this debut at the Accor Arena at the Paris Basketball Vs. Monaco game marked a historic moment in the fashion and sports calendar.
KEP became the official sponsor for Paris Basketball in 2023 providing the coaches and administrations game day suit's for the Eurocup, LNB and 2023-24 season. As the partnership grew, KEP was honored when The Paris Basketball team asked them to create what is now known as "The Fashion Game." Back in Los Angeles, Founder, Miray Bik, worked in a very tight timeline to craft sartorial finishings inspired by the pre-game entries of basketball stars tailored for a Parisian audience. Every look was hand crafted for each individual of the U21 players on the Paris Basketball team. The highlight of celebrating basketball in Paris was witnessing the U21 players themselves model the KEP fashion show.
"Since its inception Paris Basketball has aimed to extend its brand far beyond the sports sphere. Paris is the capital of fashion and creativity, so what better way to integrate this experience than into a basketball game? We are very proud to partner with Klein Epstein Parker for this project which has allowed us to revolutionize our vision on partner activations in the sport and fashion industry" -Alex Requena, VP of Strategy Paris Basketball
With the major hype of MC artist Dandyguel during the basketball game and the incredible French journalist Séverine Parlakou to announce the fashion show at halftime the room fills with suspense. Cue the black out, laser show, smoke and spotlights as the U21 players along with KEP model ambassadors made their way to center court with a new wave of confidence and swag in their KEP custom looks. With 12,000 spectators, most everyone stayed in their seats, the audience was captivated.
Post-game, KEP gave 400 VIPs with notables such as, Hiba Tawaji, Joakim, Noah, and Ibrahim Malouf a closer look at the custom pieces with a traditional catwalk.
“It felt surreal watching the crowd enjoy the looks so much and seeing our team of models shine so bright. I’m truly grateful that our group chemistry made magic happen.” - Miray Bik, KEP Founder
To craft your own inspired runway look book an appointment at our Paris location at 24 Rue Charlot, 75003 Paris France.